AI Insights · Timothy · January 2025
Top 5 Personal Finance Apps in the Middle East: Q4 2024 Performance
Explore the performance trends of the top personal finance apps in the Middle East during Q4 2024, including downloads, revenue, and active users.
In the fourth quarter of 2024, personal finance apps in the Middle East showed varied performance trends. Here's a detailed look at the top five applications, based on data from Sensor Tower.
Drahim: Manage & Grow Finances saw a significant peak in weekly revenue, reaching approximately $17.6K at the end of October. Downloads were particularly strong in early December, hitting 27.6K. Active users increased steadily throughout the quarter, ending at around 86.7K.
Splitwise maintained a stable revenue trend, with a slight increase to $2.7K by the end of December. Downloads fluctuated, peaking at over 5K in the last week. Active users remained consistent, averaging around 107K throughout the quarter.
YNAB experienced a gradual rise in downloads, culminating in 763 by the end of December. Revenue remained relatively stable, fluctuating slightly around $1.6K. The app's active user base grew, reaching 1.2K by the quarter's end.
Wallet - Daily Budget & Profit had a modest revenue increase, peaking at $1.9K in the final week. Downloads showed a positive trend, reaching 1.6K by the end of December. Active users saw a decline from 12.4K to 9.6K over the quarter.
FamilyBiz - כסף ביטוח פנסיה experienced a revenue surge at the end of December, reaching $3.5K. Downloads increased steadily, peaking at 1.1K in the last week. The active user base remained stable, averaging around 7.5K.
For more insights and detailed analytics, visit Sensor Tower's website.